What percentage of Shopify stores fail?

If you’re thinking about starting a Shopify store, you may be wondering what the success rate is. Unfortunately, the answer isn’t as simple as a percentage. There are many factors that contribute to a Shopify store’s success or failure. In this blog post, we’ll take a look at some of those factors and try to give you an idea of what percentage of Shopify stores fail.

Shopify Store Failure Rates

There are a number of reasons why Shopify store failure rates are so high. One reason is that Shopify stores are often set up by people who have no experience in online marketing or eCommerce. They choose Shopify because it is an easy platform to use and they think that setting up a store will be quick and easy. However, running a successful online business is anything but quick and easy. It takes a lot of hard work, dedication, and knowledge to succeed.

Another reason for the high failure rate is that many people underestimate the amount of money that they need to spend on marketing and advertising their Shopify store. They think that because they have a beautiful website, customers will just naturally find their way there. Unfortunately, this is not how things work in the real world. You need to put in the time and effort to drive traffic to your site through SEO, social media marketing, email marketing, etc.

Finally, one of the biggest reasons why Shopify stores fail is because people give up too easily. They might make a few sales here and there but when they don’t see the results they want immediately, they give up and move on to something else. But like any other businesses, it takes time, patience, and perseverance to build a successful Shopify business

Why Do Most Shopify Stores Fail?

It’s no secret that the vast majority of Shopify stores fail. In fact, statistics show that less than one percent of all Shopify store owners are actually successful in making a consistent profit. So, what separates the winners from the losers? Why do most Shopify stores fail while only a select few succeed?

There are many reasons whyShopify stores fail, but some of the most common include not having a niche market, not investing in marketing or SEO, and not offering unique products or services. Perhaps the most important reason why most shops don’t make it is because they simply don’t have a solid plan for success.

If you’re thinking about starting a Shopify store, avoid making these common mistakes. Instead, focus on finding a niche market, invest in marketing and SEO from the start, offer unique products or services, and create a comprehensive business plan. By doing so, you’ll give yourself the best chance for success.

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The Top Reasons Why Shopify Stores Fail

Shopify is one of the most popular eCommerce platforms, but it’s not without its faults. Here are the top three reasons why shopify stores fail:

1. Lack of customization – One of the biggest complaints about Shopify is that it lacks customization options compared to other eCommerce platforms. This can be a big problem if you want your store to stand out from the crowd and give customers a unique experience.

2. Limited payment options – Another common issue with Shopify is that it only offers a limited number of payment options. This can be problematic if you’re trying to cater to an international audience or customers who prefer alternative payment methods such as PayPal or cryptocurrencies.

3. High transaction fees – Lastly, Shopify stores can be expensive to run because they charge high transaction fees (2-3%) on every sale. This can eat into your profits and make it difficult to compete with other stores that have lower fees

How to Avoid Making the Mistakes That Cause Shopify Stores to Fail

No matter how great your products are, if your Shopify store is poorly designed, you’re going to have a hard time making sales. In fact, research shows that 88% of online shoppers are less likely to return to a website after a bad experience.

That’s why it’s so important to avoid making the common mistakes that can cause your Shopify store to fail. Here are four mistakes to avoid:

1. Not Having a Mobile-Friendly Store: In today’s world, it’s essential to have a mobile-friendly website. More than half of all web traffic now comes from mobile devices, and this number is only going to increase in the future. If your Shopify store isn’t optimized for mobile, you’re going to lose out on a lot of potential customers.

2. Choosing the Wrong Theme: When you first create your Shopify store, you need to choose a theme. This will determine the overall look and feel of your site as well as its functionality. There are hundreds of themes available, so it’s important to take the time to find one that fits with your brand and offers the features you need.

What Successful Shopify Stores Are Doing Differently

1. First, successful Shopify stores are careful to create a unique and appealing brand. This means having a strong visual identity that is consistent across all marketing materials, from the website to social media posts to email newsletters. Customers should be able to easily recognize your store when they see it in their feeds or inboxes.

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2. Secondly, these stores make sure their product offering is carefully curated and targeted at a specific audience. They don’t try to be everything to everyone – instead, they focus on carrying products that will appeal to their target customer base. This helps them create a loyal following of customers who know what they can expect from the store every time they visit.

3. Finally, successful Shopify stores have built-in systems for capture leads and converting them into customers. They understand that not every visitor to their site is ready to buy right away, so they make sure to collect contact information (usually through an email signup form) so they can follow up with potential customers down the road.

How to Ensure Your Shopify Store Succeeds

There is no one-size-fits-all answer to the question of how to ensure your Shopify store succeeds. However, there are some things you can do to increase the chances of success.

First and foremost, it’s important to choose a niche that you’re passionate about and that you have some knowledge of. Trying to sell products in a niche that you know nothing about is likely to be difficult and frustrating,

and is unlikely to lead to success. Once you’ve chosen your niche, it’s important to create content that is relevant and interesting to your target market. If you can provide value

to your potential customers, they are more likely than not going take an interest in what you have to offer.

Finally, promoting your store through social media and other channels is essential if you want people actually find out about it and visit it. Creating a great looking website isn’t enough –

you need make sure potential customers knows it exists before they can buy anything from you!

Frequently Asked Question

  1. What percentage of Shopify stores fail?

  2. Shopify has seen many stores built, but do you know how many of them fail? Only 5% reach their destination, and the rest fail.

  3. Can I ship my own products on Shopify?

  4. Shopify Shipping gives you flexibility in choosing your shipping method. There are three options: you can either offer free shipping or charge flat rates. Or, offer precise rates depending on the shipping carrier that you choose.

  5. Is a Shopify store free?

  6. Shopify Pricing Plans Shopify has three pricing options: Shopify Basic is $29/month, and Shopify Basic includes 2.9% + 30 for each online transaction. Shopify’s main plan is $79/month, and includes 2.6% + 30 transactions. Advanced Shopify is $299 per month and offers 2.4% + 30 transactions.

  7. Do you need inventory for Shopify?

  8. Shopify doesn’t require inventory. Shopify makes it easy for sellers to manage their inventory. Shopify allows sellers to order products via dropshipping, which means that they don’t need to keep inventory.

  9. Is Tesla on Shopify?

  10. Tesla uses Shopify Plus to e-sell their products online. They sell vehicle accessories and charging products via the Tesla online store. Online sales include hats and toys as well as parts for cars.

  11. Can Shopify be trusted?

  12. Shopify is safe and legal. Shopify can be trusted. It is an open-listed company that has industry-leading security and software. Shopify is not a get-rich-quick scheme. Shopify is a well-known platform that has drawn many fraudsters and scammers.

  13. Does Redbull use Shopify?

  14. Red Bull is your wings. Shopify provides online sales and marketing tools that make it possible. Shopify sells jackets, hats, backpacks, jackets, and other items related to the world-famous brand. Since 2010, this eyewear brand has been able to fulfill its essential eCommerce duties with Shopify.

  15. Do Shopify stores make money?

  16. Shopify allows you to make money from your dropshipping business. Dropshipping can be a risk-free business opportunity that doesn’t require you to ship or manufacture. You don’t have to pay any operating costs. You can also scale it with profits between 15-20%.

  17. How much does an average Shopify store make?

  18. Shopify’s average customer revenue is $72.

  19. Do celebrities use Shopify?

  20. Celebrities are big in online retail. They include singers who have won Grammy Awards, social media influencers and reality TV stars. Many of these celebrities are choosing Shopify to be their ecommerce platform.

  21. What Shopify stores are most successful?

  22. Which Shopify store is the most popular? This list includes the top Shopify store owners: ColourPop, Kylie Cosmetics and Steve Madden. Every company has at least $5million in annual sales. Some companies can reach $200 million.

  23. How much does the average person make on Shopify?

  24. Updated: September 20, 2022, 09-20 Littledata conducted a survey of 2,260 Shopify Stores in September 2022. The results showed that Shopify’s average customer revenue was US$92.


It’s hard to say how many Shopify stores fail because there is no accurate data. However, it is safe to say that a significant percentage of Shopify stores do not make it past their first year. There are several reasons why this might be the case, but the most common one is simply that the store owner did not have a clear plan or strategy for success.

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If you’re thinking about starting a Shopify store, be sure to do your research and create a solid business plan before you launch. Otherwise, you may end up being one of the many shopkeepers who close up shop within a year of opening.

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