What is GA4 tracking?

In recent years, eCommerce has become increasingly competitive. If you want to stay ahead of the curve, it’s important to have an understanding of the latest tools and technologies. GA4 tracking is one such tool that can give you a significant advantage.

GA4 tracking is a Squarespace plugin that allows you to track your eCommerce conversions and customers in great detail. This data can be extremely valuable in understanding what’s working well on your site and what needs improvement.

If you’re serious about growing your eCommerce business, then I highly recommend checking out GA4 tracking. It could very well be the difference between success and failure.

What GA4 is and what it can do for your business

If you’re running an eCommerce business, it’s important to have Advanced Tracking set up in order to get the most accurate data on your customers’ behavior. While there are a number of ways to do this, using a plugin like Squarespace Ecommerce Advanced Tracking can make it much easier. GA4 is the latest version of Google Analytics, and it offers a number of advantages over the previous versions.

One of the biggest advantages of GA4 is that it allows you to see not only what customers do on your site, but also why they do it. This information can be extremely valuable in terms of understanding how to improve your site and increase conversions. Additionally, GA4 provides more detailed reporting than previous versions, making it easier to track progress and identify areas for improvement.

Squarespace Ecommerce Advanced Tracking is one of the most popular plugins for setting up advanced tracking with GA4. It’s easy to use and offers a wide range of features, making it an excellent choice for businesses of all sizes. If you’re looking for a way to get more insights into your customers’ behavior, Squarespace Ecommerce Advanced Tracking is definitely worth considering.

The benefits of using GA4 to track your ecommerce website

As an ecommerce merchant, it’s important to track your website data in order to make informed decisions about your business. Google Analytics is a powerful tool that can help you do just that. However, the standard version of Google Analytics doesn’t offer all the features you might need to really get insights into your ecommerce data. That’s where GA4 comes in.

GA4 is the newest version of Google Analytics and it offers several advanced tracking features for ecommerce websites. One of these features is Enhanced Ecommerce Tracking. This allows you to collect detailed information about each user’s journey through your site, including what products they viewed, added to their cart, and purchased.

This information can be extremely valuable in understanding what drives sales on your website and how you can improve the user experience. Additionally, GA4 offers other advanced tracking features such as custom dimensions and metrics, cross-domain tracking, and more granular control over which users are tracked (e.g., by opt-in).

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All of this makes GA4 a very powerful tool for ecommerce merchants who want to get the most out of their data analysis.

How GA4 tracking works and how to set it up

Google Analytics 4 (or GA4) is the latest version of Google Analytics, and it offers some great new features for tracking eCommerce activity. One of those features is Advanced Tracking, which allows you to collect data about specific products and transactions on your site.

In order to set up Advanced Tracking in GA4, you’ll need to first create a new Property in your Google Analytics account. Then, you’ll need to add the appropriate code snippet to your Squarespace site. You can find more detailed instructions on how to do this here: https://support.google.com/analytics/answer/1008080?hl=en&ref_topic=7191464

Once you’ve added the code snippet, you should start seeing data appear in your “Products” and “Transactions” reports under the “Conversions” section of GA4. This data can be invaluable for understanding what products are selling well on your site, and where there might be room for improvement.

Tips for getting the most out of GA4 tracking for your ecommerce store

As an ecommerce business, it’s important to track your online sales and conversions in order to understand what’s working and what isn’t. Google Analytics 4 (GA4) is a powerful tracking tool that can provide valuable insights into your customers’ behavior. However, setting up GA4 tracking can be complex, so today we’re sharing some tips to help you get the most out of it for your ecommerce store.

One tip is to make sure you have enabled Enhanced Ecommerce Tracking in GA4. This will allow you to collect data on user interactions with products, such as add-to-cart and checkout events. You can then use this data to generate reports on things like conversion rate and average order value.

Another tip is to install a plugin like our Squarespace Ecommerce Advanced Tracking Plugin . This plugin will automatically send data from your Squarespace website directly into GA4, making it easy to track key ecommerce metrics without any manual setup.

Why you should be using GA4 tracking for your online business

As an online business owner, you know the importance of tracking your website’s analytics. Without accurate data, it’s difficult to make informed decisions about marketing, product development, and growth strategy. The good news is that there are plenty of powerful tracking tools available today. Google Analytics is one of the most popular options, and their latest version (GA4) includes some great new features for ecommerce businesses.

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One of these new features is advanced tracking for ecommerce websites. This allows you to collect detailed data on customer behavior and transactions. With this information, you can see which products are selling well, identify potential problem areas on your site, and track the ROI of your marketing campaigns.

If you’re not using GA4 with advanced ecommerce tracking yet, now is the time to start! It’s a valuable tool that can help you optimize your online business and take it to the next level.

How to make sure you are getting accurate data with GA4 tracking

If you’re using Google Analytics 4 (GA4), it’s important to make sure that your tracking code is set up correctly in order to collect accurate data. One way to do this is by using a squarespace ecommerce advanced tracking plugin, which can help ensure that all the necessary information is being tracked.

There are a few things to keep in mind when setting up GA4 tracking with a plugin like this. First, make sure that the plugin is compatible with your version of GA4. Second, configure the plugin according to your specific needs so that it will track the right kind of data. And finally, test everything out before going live with it!

By following these steps, you can be confident that you’re getting accurate data from GA4 and making the most out of this powerful tool.

Troubleshooting common issues with setting up or using GA

If you’re having trouble setting up or using Google Analytics (GA) on your Squarespace ecommerce site, there are a few common issues that can be the culprit. But don’t worry – troubleshooting these issues is usually fairly simple. Here are some of the most common GA problems and how to fix them:

1. You’re not seeing any data in your GA account: This is probably because you haven’t set up tracking correctly. Make sure you’ve followed all the steps in Squarespace’s documentation on setting up GA tracking. If you’re still having trouble, try reaching out to their support team for help.

2. Your data looks incorrect: This could be caused by a number of things, but first check to see if anything has changed in how you’ve configured GA tracking since launching your site. If everything looks correct there, it’s possible that something else is interfering with accurate tracking (like a plugin or extension). Try disabling other plugins or extensions one at a time to see if that fixes the problem; if it does, re-enable them one at a time until you identify which one was causing the issue so you can either remove it or configure it differently.

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3 .You want more granular data than what GA provides: By default, GA only tracks pageviews and unique visitors/sessions – butSquarespace’s ecommerce features allow for more advanced tracking capabilities like transaction values and product details . To get this information into GA ,you’ll need to install an ecommerce plugin like “Enhanced Ecommerce Tracking for Google Analytics” fromGoogle Tag Manager.. Once installed ,this will allow you to collect much richer data about your customers’ behavior on your site .

Frequently Asked Question

  1. What is GA4 tracking?

  2. Google Analytics 4 allows you to track traffic and engage across all your apps and websites. This document contains reference material and instructions for developers.

  3. What is UA in Google Analytics?

  4. Universal Analytics, the older version of Analytics, only supports web measurements. Follow these instructions to obtain a Tracking ID for “UA-” Analytics.

  5. Will Universal Analytics be discontinued?

  6. Google has announced that Universal Analytics will cease processing any new hits after July 1, 2023.

  7. Where do I put Google Tag Manager code Squarespace?

  8. Squarespace: How to Add Google Tag Manager. Click on Settings > Advanced> Code Injection in your Squarespace dashboard. Paste the GTM code snippet in the Header code injection box. Paste the second GTM Code snippet in the Footer code injection area.

  9. Is GA4 replacing UA?

  10. GA4 has replaced Universal Analytics (UA), which was the default option for measuring digital analytics in GA. Google now announced in 2022 that GA4 would be the only choice starting July 1, 2023.

  11. How much does GA4 cost?

  12. Google Analytics 4 is free. Google Analytics 4, like Universal Analytics, is a property type that’s free. You don’t have to pay anything for one or more GA4 properties in your account.

  13. Does Squarespace use GTAG JS?

  14. Squarespace moved from older analytics in early 2022. js implementation, which did not permit UA events being collected in a GA4 Property. This was replaced by gtag. js. Squarespace integrates with Squarespace to allow users both a UA measurement ID and a GA4 tracking ID.

  15. Does Squarespace generate shipping labels?

  16. Squarespace’s new shipping label function allows you to purchase and print shipping labels directly from your orders panel. This will allow you streamline your order fulfillment process and make it more efficient.


In short, don’t blindly trust any one source when researching ecommerce platforms. Research multiple reputable sources and make an informed decision based on your specific needs. Also, be sure to check out our website for trusted reviews and links to help you make the best choice for your online business!

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