What are Google Shopping ads?

Google Shopping ads are a great way to promote your BigCommerce store. They appear in search results when people search for products on Google. When someone clicks on your ad, they are taken to your product page on BigCommerce where they can learn more about the product and purchase it.

You may be wondering how to get started with Google Shopping ads. Luckily, it’s easy! All you need is a Google Merchant Center account and a few minutes of time. Once you’ve set up your account, you can start creating shopping campaigns and adding products.

If you’re not familiar with Google Merchant Center or campaign setup, don’t worry – we’ll walk you through everything you need to know in this blog post

What are Google Shopping ads and how can they benefit your store?

Google Shopping ads are a great way to get your products in front of potential customers who are already searching for what you sell. By setting up a Google Merchant Center account and linking it to your BigCommerce store, you can upload your product information and create ad campaigns that target specific keywords. When someone searches for one of those keywords, your product may appear as an ad above the regular search results.

The benefits of running Google Shopping ads are twofold: first, you can generate more traffic and sales from people who are already interested in what you sell; and second, because Shopping ads use actual product data (rather than just text), they can be very effective at driving conversions. In fact, studies have shown that Shopping ads convert at a rate nearly twice as high as traditional text-based search ads.

If you’re not currently running Google Shopping ads but would like to give them a try, our team at BigCommerce can help set everything up for you. Just contact us today and we’ll get started on getting your products in front of even more shoppers!

How to create a successful Google Shopping campaign

Google Shopping is a powerful tool that can help you reach new customers and grow your business. But how do you create a successful Google Shopping campaign?

When creating your Google Shopping campaigns, be sure to target the right keywords. This means choosing keywords that are relevant to your products and that potential customers are actually searching for. You can use keyword research tools like the Google Keyword Planner to find popular keywords related to your products.

2. Create compelling product listings

tips for optimizing your Google Shopping campaigns

1. Make sure your product data is up-to-date and accurate

One of the most important factors in optimizing your Google Shopping campaigns is making sure that your product data is accurate and up-to-date. Outdated or inaccurate product information can lead to lower quality scores, which can affect your adrank and ultimately cost you more money. Keep your product data fresh by regularly updating it in your BigCommerce store.

Another key factor in optimization is using relevant keywords throughout your campaign. When selecting keywords, be sure to choose ones that are specific to your products and services as well as those that potential customers are likely to use when searching for what you offer. Adding negative keywords can also be helpful in ensuring that your ads only show up for searches that are truly relevant to what you’re selling.

Google Shopping offers a number of features that can help improve the performance of your campaigns if utilized properly. For example, setting budgets at the ad group level rather than at the campaign level allows for greater control over where you spend your money. Additionally, taking advantage of location targeting options lets you ensure that only people within a certain radius from one of your physical stores see ads for products available for pick-up or delivery from that location

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The dos and don’ts of running a Google Shopping ad campaign

Google Shopping is a great tool for ecommerce businesses of all sizes, but there are some things to keep in mind when running a campaign. First and foremost, make sure your product data is accurate and up-to-date. Inaccurate data can lead to low quality scores, which will result in higher costs per click and less visibility for your ads. Secondly, don’t forget to bidding on relevant keywords – this seems like a no brainer, but it’s important to target terms that potential customers are actually searching for. Finally, always be testing! Try different ad types, strategies, and even creative freshness to see what works best for your business. By following these simple tips, you’ll be well on your way to success with Google Shopping campaigns.”

When it comes to running a Google Shopping ad campaign, there are some dos and don’ts that you should keep in mind in order ensure its success. Firstly amongst the key ‘dos’ is making sure that all of your product data is accurately entered onto Google Merchant Center – inaccurate information leads not only t poor quality scores but also ultimately results in less visibility for ads as well as increased costs per click . Another key ‘do’ when running such campaigns relates specifically t keyword targeting ; given relevance is critical here , take time consider which keywords potential customers might search whe looking or products/services such as those offered by business & bid acordingly . Additionally , A/B testiing various aspects gf Ads (e..g Different typefaces / imagery etc ) can be extremely beneficial s It allows ascertainment f what reall works Best fr ur Business

examples of effective Google Shopping ads

When it comes to Google Shopping ads, there are a few key things to keep in mind in order to create effective ones. First, make sure your product images are high-quality and clear – this will help grab shoppers’ attention. Second, use concise and descriptive language in your ad copy to let potential customers know what they’re looking at and why they should buy it. Finally, include pricing information so that shoppers can budget accordingly.

Now that we’ve gone over the basics of creating an effective Google Shopping ad, let’s take a look at five examples of businesses who are doing it right:

1. Macy’s ·Offers free shipping on orders over $99 ·Has a user-friendly product search function ·Product pages include multiple photos from different angles as well as a description ·Shoppers can sign up for email alerts when items go on sale

2. Nordstrom ·Sells a wide variety of brands and products ·Includes customer reviews on product pages ·Items eligible for free returns are clearly marked ·Free shipping is available on most orders

3. Bloomingdale’s ûFeatures exclusive deals and promotions regularly updatedú offers contactless curbside pickupA�and has products sorted by category (e..g., women, men) 4\. Lulus A�has models wearing the clothes in pictures so you can see how they fit 5\. Poshmark also lets shoppers filter results by condition (new with tags vs gently used), size , color ,Brand name & more

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Why you should be using Google Shopping Ads

As an ecommerce business, you want to make sure that your products are visible to as many potential customers as possible. Google Shopping Ads are a great way to do this, and they can be particularly effective if you’re selling products that are physically larger in size (e.g., big-screen TVs or furniture). Here’s why you should be using Google Shopping Ads for your business:

1. They reach a large audience. Google is the most popular search engine in the world, so by placing ads on their shopping platform, you’re exposed to a huge number of consumers who might not otherwise see your products.

2. They’re interactive and visually appealing. Unlike traditional text-based ads, Shopping Ads include product images, price information, and other relevant details that can help capture attention and encourage users to click through to your website.

3. They can be customized to target specific audiences . With Shopping Ads, you have the ability to target potential customers based on factors like location, price range

How to get started withGoogleShopping

How to Get Started With Google Shopping

For many online retailers, getting started with Google Shopping can be a daunting task. There are a lot of moving parts and it’s not always clear where to start. But don’t worry – we’re here to help! In this blog post, we’ll walk you through everything you need to know about setting up your BigCommerce store for success on Google Shopping.

First things first – what is Google Shopping? Put simply, it’s a search engine designed specifically for shopping. That means that when shoppers use it, they’re explicitly looking to buy something (unlike regular old Google Search, which is used for all sorts of queries). And because shoppers are already in buying mode when they useGoogleShopping, that makes it an incredibly powerful channel for driving sales and growing your business.

So how do you get started withGoogleShopping? The first step is understanding the basics of how it works. Then, you’ll need to set up your account and product feed so that Google can start showing your products to potential customers. Finally, once everything is up and running, you’ll want to track your progress and optimize your campaigns regularly so that you can keep improving your results over time. Let’s dive in!

Frequently Asked Question

  1. What are Google Shopping ads?

  2. This type of advertisement features specific information about the products you are selling. You will need to set up Shopping ads in Google Ads.

  3. How much does it cost to sell on Google?

  4. The platform does not charge a membership fee and unlike Google Shopping which has a pay per click model, Google Shopping Actions sellers only pay when the product sells. Google Shopping Actions commission rates vary from 5- to 15%, and an average rate of 12%.

  5. What happened Google Shopping?

  6. Support ended at June 2021 for both the Android and iOS apps. If you’re wondering about Google Shopping’s mobile app, here you are! As users still used Google Search to search for products, it didn’t have a singular purpose.

  7. Does Google Shopping have an API?

  8. To automate your Google Merchant Center account management, you can use the Content API to Shopping. The Content API for shopping allows you to upload products.

  9. Is Google Shopping Free?

  10. Google Images also offers free listing, in addition to the Shopping and Google Search listings.

  11. Why are my products not showing on Google Shopping?

  12. There are several reasons your products may not be displayed. For instance, an error could occur if your product data isn’t processed correctly into Merchant Center or if a requirement attribute hasn’t been provided. Your product data may not appear in the Products List for up to 2 hours.

  13. Is Google Shopping the same as Google Search?

  14. The big difference between Google Shopping Ads & Google Search Ads, is the fact that shopping ads do not involve keywords bidding. The product feed is then created and analysed by Google. Google will then determine which keywords are most likely to trigger the products’ appearance in search results.

  15. Why are my Shopify products not available on Google?

  16. Your store may not be showing up in search engines for a variety of reasons. The most frequent reason is your store being too new or not yet indexed. You may also be on a free trial, or have not used an SEO strategy.

  17. Where has Google Shopping gone?

  18. In April 2021 Google declared that the Google Shopping App would be shut down completely at the end June. It was redundant with the functionality that is already available on the Google Shopping Tab.

  19. How much does a Google Merchant account cost?

  20. You’ll only be charged 1.9% plus $0.30 for using Google Checkout to complete your transactions. Google Checkout has no setup fees, monthly or gateway fees.

  21. Does BigCommerce integrate with Google Shopping?

  22. Connect to Google Shopping immediately and get started. This integration connects your BigCommerce store automatically to Google Merchant Center. You can edit your Google Merchant Center listings and control your Google Shopping Campaigns in Google Ads.

  23. How long does it take for Google Shopping ads to work?

  24. It is important to understand the time it takes for this powerful advertising channel to run. What you should expect is that a Google Ad Campaign will be successful after it matures for at least three months and then take approximately four to twelve months to build into a solid campaign.

  25. Which social media channels can a merchant integrate using Channel Manager without needing to install an app?

  26. Channel Manager provides free* BigCommerce-built Integrations for Amazon, Facebook and Instagram. It also supports third-party suppliers to allow even more channels of sales, including Walmart, Wish and eBay.

  27. Does Google Shopping work with Shopify?

  28. Products synced using Shopify’s Google Channel to Google Merchant Center can be displayed in appropriate Google Shopping Tab search listings free of charge for eligible US-based stores.

  29. How do I get my product approved in Google Merchant Center?

  30. To sign up, you will need to have a Google Account (e.g. Gmail). Next, go to Merchant Center and tell us all about your company. Choose where customers will shop (on Google or in your store) then add your products.


What are Google Shopping ads? They’re a quick and easy way to find what you’re looking for online, but be sure to do your research before making a purchase. Trusted links and reviews can help you make an informed decision. Visit our website for more information on trusted online retailers.

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