Is Klaviyo cheaper than Mailchimp?

Klaviyo is a newer email marketing service that has been growing in popularity, especially among Shopify merchants. Many Shopify merchants are wondering if Klaviyo is cheaper than Mailchimp, the more established email marketing service.

In general, Klaviyo is not cheaper than Mailchimp. However, there are some circumstances in which Klaviyo may be a better deal for certain merchants. For example, Klaviyo offers a pay-as-you-go pricing model that can be cheaper for businesses that don’t send a lot of emails. In addition, Klaviyo has some features that Mailchimp doesn’t offer, such as automatic segmentation and abandoned cart recovery.

Klaviyo vs Mailchimp: Which is cheaper?

There is no short answer to the question of which platform is cheaper- Klaviyo or Mailchimp. Both platforms have their own strengths and weaknesses when it comes to pricing. In order to make an educated decision, you need to consider your specific needs and budget.

Klaviyo does have a lower starting price point than Mailchimp, but that doesn’t mean it’s always the cheaper option. Klaviyo’s prices are based on the number of contacts in your database, while Mailchimp’s prices are based on the number of emails sent per month. This means that if you have a small database, but send a lot of emails, Mailchimp will be the cheaper option. Similarly, if you have a large database, but don’t send many emails, Klaviyo will be the cheaper option.

Additionally, it’s important to consider what features you need from your email marketing platform. If you need advanced segmentation and automation capabilities, Klaviyo may be worth the extra cost. However, if you don’t need those features, then Mailchimp could be the more affordable choice for you.

Klaviyo or Mailchimp: What’s the difference?

Klaviyo and Mailchimp are two of the most popular marketing automation platforms. They both offer a wide range of features and integrations that allow you to create sophisticated marketing campaigns. So, what’s the difference between Klaviyo and Mailchimp?

Klaviyo is built for ecommerce businesses, while Mailchimp started as an email service provider. This means that all of Klaviyo’s features are designed to help you sell more products, while Mailchimp’s focus is on building relationships with your customers through email.

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If you’re using Shopify, then Klaviyo is the better choice because it integrates seamlessly with Shopify’s data. This integration gives you access to powerful features like abandoned cart emails and product recommendations that can boost your sales. And since Klaviyo is designed for ecommerce, it also has features like segmentation and automated flows that make it easier to create targeted campaigns that convert.

How to choose between Klaviyo and Mailchimp

1. Deciding between Klaviyo and Mailchimp can be a tough decision, but there are a few things you should take into account before making your choice.

2. One of the most important factors to consider is your budget. If you’re on a tight budget, then Mailchimp may be the better option for you since it’s a bit cheaper than Klaviyo.

3. Another thing to think about is which platform you’re using for your ecommerce store. If you’re using Shopify, then integrating with Klaviyo will be much easier since they have a pre-built integration.

4 Ultimately, the best way to decide between Klaviyo and Mailchimp is to try out both platforms and see which one works better for you and your business needs.

Why Klaviyo is a better choice than Mailchimp

Klaviyo is a data-driven marketing platform that enables online businesses to create targeted, personalized email and SMS campaigns. By harnessing the power of customer data, Klaviyo makes it easy to send relevant, engaging messages that convert.

Here are three reasons why Klaviyo is a better choice than Mailchimp for Shopify merchants:

1. Klaviyo integrates seamlessly with Shopify (and other ecommerce platforms), making it easy to collect customer data and create targeted campaigns.

2. Klaviyo offers powerful segmentation capabilities, so you can easily target your audience with laser precision.

3. Klaviyo’s reporting tools give you insights into your campaign performance, so you can optimize your marketing strategy on the fly.

How to save money with Klaviyo over Mailchimp

As a business owner, you are always looking for ways to save money. Klaviyo is a great way to do this. When you use Klaviyo, you can easily send targeted emails to your customers based on their behaviors and purchase history. This means that you can segment your audience and only send them emails that they will actually be interested in, which saves you money in the long run. Additionally, with Klaviyo’s powerful analytics tool, you can track the results of your email campaigns and make necessary adjustments to improve your ROI. Overall, using Klaviyo can save you a lot of money on your marketing efforts while still providing an excellent return on investment.

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The benefits of using Klaviyo over Mailchimp

There are a few key reasons why you might want to consider using Klaviyo over Mailchimp for your email marketing needs. First, Klaviyo integrates seamlessly with Shopify, making it easy to collect customer data and set up automated emails. Second, Klaviyo offers more sophisticated segmentation than Mailchimp, allowing you to send highly targeted emails that improve engagement and conversions. Finally, Klaviyo provides superior reporting tools that can help you track the success of your campaigns and make informed decisions about futureemail marketing efforts.

Frequently Asked Question

  1. Is Klaviyo cheaper than Mailchimp?

  2. Apart from Klaviyo’s higher price, the main difference in Klaviyo and Mailchimp is that MailChimp doesn’t offer all of the tools. While you are buying more space for subscribers and email, it is also possible to pay extra for tools such as analytics or multivariate testing.

  3. Does Klaviyo have landing pages?

  4. Klaviyo allows you to create landing pages. Klaviyo does not allow you to create landing pages within its platform. Klaviyo, however, is an email marketing provider. You can add pages to your site or use Unstack to find third-party landing page providers to suit your requirements.

  5. How does Klaviyo predict gender?

  6. Klaviyo’s algorithm for predicting gender uses the first name of the customer and census data. This allows Klaviyo to predict whether a person is likely male, female or undetermined. Predicted gender can still be approximated so make sure to include information about both genders in targeted communications.

  7. Can you use Klaviyo without Shopify?

  8. The integration between Klaviyo & Growave is possible without the Shopify Flow App.

  9. Does Klaviyo do SMS?

  10. Klaviyo’s customer platform combines SMS, email and customer data to create new ways of engaging customers.

  11. Does Klaviyo work with Etsy?

  12. Klaviyo allows you to gather leads and trigger automatic emails. Sync Etsy customer data, automate your entire order processing.

  13. How do I add an email to Klaviyo?

  14. Klaviyo allows you to modify an email address of a contact or profile. To do this, navigate to your profile and click Edit in the Contact section. Klaviyo’s Quick add feature allows you to quickly add an email/contact into an existing contact list.

  15. Is Klaviyo a SaaS company?

  16. Klaviyo is a favorite tool for sharing product news, tips and community features as well as discounts to our SaaS clients and other software customers.

  17. Why do people like Klaviyo?

  18. Klaviyo is a platform that makes it simple and easy to communicate with customers and create personalized campaigns. It also allows you to analyze and manage data from the same platform.

  19. Does Klaviyo have a CRM?

  20. Klaviyo’s ecommerce CRM allows you to have unlimited contact with up 250 people, and has tiered pricing which grows along your business.

  21. What is Klaviyo used for?

  22. Klaviyo, an integrated customer platform gives your brand control over your consumers data and interactions. This allows you to transform transactions with customers into long-term productive relationships.

  23. Does Klaviyo work with Shopify?

  24. Klaviyo’s embed code for Shopify theme editor allows Klaviyo to track vintage themes and Shopify 2.0 themes onsite. Follow the steps below to toggle the Klaviyo embed on your Shopify store after you have integrated Shopify.


Klaviyo is cheaper than Mailchimp for ecommerce businesses. Klaviyo has no monthly fee, while Mailchimp charges a monthly fee of $10. Klaviyo also offers a free plan for small businesses, while Mailchimp does not.

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Overall, Klaviyo is the better choice for ecommerce businesses looking to save on email marketing costs.

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