Is Google Analytics Good for eCommerce?

Google Analytics is a bigcommerce google analytics tool that can be used to track the performance of an eCommerce website. It can help identify areas where improvement is needed and also track progress over time. Overall, it is a helpful tool for any eCommerce business.

Google Analytics for eCommerce: The Ultimate Guide

Google Analytics for eCommerce: The Ultimate Guide

Whether you’re just getting started with BigCommerce or you’ve been using it for a while, understanding how to properly set up Google Analytics is key to success. In this ultimate guide, we’ll cover everything you need to know about connecting your BigCommerce store to Google Analytics and taking full advantage of all the powerful features ecommerce tracking provides.

First, we’ll briefly touch on what exactly Google Analytics is and why it’s so important for any online business. Then, we’ll give step-by-step instructions on how to connect your store and start collecting data. Finally, we’ll dive into some of the most useful reports and tools available once your connection is live so that you can make informed decisions about growing your business. Let’s get started!

How to Use Google Analytics to Boost Your eCommerce Sales

As an eCommerce business, it is important to track your sales and conversions in order to make informed marketing decisions. Google Analytics is a free tool that can help you do just that. By tracking your traffic sources and user behavior, you can learn where your customers are coming from and what they’re interested in. This information can then be used to improve your website and marketing campaigns, ultimately boosting your sales.

Here’s how to get started using Google Analytics for your eCommerce business:

1) Create a free Google Analytics account and add the tracking code to your website.

2) Configure goals so you can track specific conversion events, such as product purchases or newsletter signups.

3) Use the Traffic Sources report to see where your visitors are coming from, such as organic search, social media, or paid advertising.

Google Analytics Tips for eCommerce Websites

Google Analytics Tips for eCommerce Websites: Bigcommerce Google Analytics

If you’re running an eCommerce website, then it’s highly likely that you’re using Google Analytics to track your website traffic and conversions. However, did you know that there are a few special tips and tricks that can help you get even more out of Google Analytics when tracking your Bigcommerce store? In this blog post, we’ll share with your 3 powerful Google Analytics tips for eCommerce websites running on the Bigcommerce platform.

Enhanced Ecommerce tracking is a powerful feature within Google Analytics that allows you to collect detailed data about each individual product in your online store. This includes information such as product views, add-to-carts, checkout steps, and purchase outcomes. By enabling Enhanced Ecommerce tracking in your Bigcommerce account (under ‘Settings > Advanced Options’), you’ll be able to see valuable insights into how users interact with each of your products – helping inform future marketing and merchandising decisions.

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2. Create Custom Dimensions & Metrics

With custom dimensions and metrics in Google Analytics, you can tailor the data collected about your eCommerce website to better match up with business goals and objectives. For example, if one of your key performance indicators is average order value (AOV), then creating a custom metric for AOV in GA will make it easy to pull this report without having to calculate it manually yourself each time. Likewise, if understanding customer lifetime value (LTV) is important to growing your business – perhaps create a custom dimension for customer type which could include labels such as “new”, “repeat”, or “high value”. Then use this dimension when filtering other reports like conversion rate or revenue per visit by customer

Ways to Use Google Analytics to Improve Your ecommerce Business

1. Use Google Analytics to track your ecommerce business goals.

2. Use Google Analytics to measure your ecommerce website traffic and conversions.

3. Use Google Analytics to optimize your ecommerce marketing campaigns.

How effective is google analytics in promoting an E-commerce website?

As the world’s largest search engine, Google receives over three billion searches per day.

Google analytics is a powerful tool that can be used to track and analyze this traffic data to help promote an E-commerce website.

When used correctly, google analytics can provide valuable insights into customer behavior and preferences. This information can then be used to improve website design, target marketing campaigns, and overall optimize the online shopping experience.

Overall, google analytics is an effective tool in promoting an E-commerce website because it provides insight into how customers interact with the site which can be used to make necessary improvements.

he Benefits of Using Google Analytics for Your eCommerce Website

As the world increasingly moves online, having a well-designed eCommerce website is critical for businesses. Not only do you need to have a visually appealing and easy-to-use site, but you also need to make sure it is set up properly in order to maximize your chances of success. One important tool that can help you achieve this goal is Google Analytics.

Google Analytics is a free web analytics service that provides insights into how visitors interact with your website. It can be used to track things like pageviews, bounce rate, conversion rate, and other important metrics. Additionally, Google Analytics can help you better understand where your traffic is coming from and what keywords they are using to find your site.

There are many benefits of using Google Analytics for your eCommerce website. Perhaps the most valuable benefit is that it allows you to constantly monitor and improve your site performance. By understanding which areas of your site are performing well and which could use some improvement, you can make changes that will positively impact your bottom line. Additionally, being able to track conversions will give you a good idea of whether or not certain changes are actually leading to more sales. And finally, if done correctly, google analytics can provide extremely valuable insight into customer behavior – information that can be used when making decisions about marketing campaigns or even product development!

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Why You Need Google Analytics for Your e Commerce Site

As an eCommerce site, you need to be able to track your visitors and understand their behavior in order to optimize your conversions. Google Analytics is a free tool that provides powerful data and insights about your website traffic. integrating Google Analytics with your eCommerce platform (such as Bigcommerce) allows you to track important metrics such as page views, bounce rate, time on site, and conversion rate. This data can help you identify areas of improvement for your website so that you can make the necessary changes to increase sales.

In addition to tracking overall website performance, Google Analytics also provides insights into individual product performance. This data can help you determine which products are selling well and which ones may need some improvements. By understanding what products are popular with your customers, you can adjust your inventory levels and marketing efforts accordingly.

Overall,Google Analytics is a essential tool for any eCommerce business owner who wants to maximize their conversion rate and grow their business online.

Frequently Asked Question

  1. Is Google Analytics Good for eCommerce?

  2. Google Analytics provides a wealth of data to merchants. This makes it incredibly powerful. You can use metrics such as time spent on page or number of sessions to better understand the performance of your website.

  3. Why should I switch to GA4?

  4. The GA4 will change key metrics, such as bounce rate & more. A new data collection method means many of your metrics won’t be the same. Bounce rate is one example of an indicator that can be changed. The bounce rate refers to the percentage of sessions ending without interaction.

  5. Should I use GA3 or GA4?

  6. GA4 uses the same schema for both web and mobile data. This is different from GA3 where this is the case. GA4 is therefore more reliable and trustworthy for cross-device tracking and cross-platform tracking.

  7. Does BigCommerce have Google Analytics?

  8. BigCommerce Google Analytics connect leverages the Universal Analytics feature (UA), and supports Enhanced Ecommerce as well as Site Search.

  9. Is GA4 replacing Google Analytics?

  10. GA4 will replace Universal Analytics in digital analytics measurements. Google claims that Universal Analytics will be discontinued (or phasing it out) on July 1, 2023. However, this doesn’t mean that your UA properties won’t work on the date.

  11. Is GA4 good for ecommerce?

  12. You can also access machine-learning predictive metrics through GA4. These insights, which are listed below, can be used to predict customer behavior and adjust your website accordingly. Purchase probability: This prediction determines whether users will convert online or in-app within seven days.

  13. Is it worth using Google Analytics?

  14. You will get valuable insight that you can use to increase your website’s performance and conversions. Google Analytics is still a great free solution to manage your analytics.

  15. What is the difference between Google Analytics and Google Analytics 4?

  16. Universal Analytics monitors screenviews within separate mobile-specific properties. GA4 however, tracks both app and web data within the same property. When comparing pageview metrics from the GA4 properties, make sure you account for the extra app traffic if you’re tracking web data and app data.

  17. Why should I move to GA4?

  18. It means GA4 is able to collect more data than Universal Analytics. It also means GA4 has a greater ability to provide you with more information about what users are doing on your website or app. It also means GA4 is able to be used for tracking just about any activity, not just web traffic.

  19. Does BigCommerce support GA4?

  20. The Summary. In 2023, the version of Google Analytics BigCommerce supports will be discontinued. BigCommerce isn’t yet able to support the new GA4 version, but it is being planned. Tag Rocket’s GA4 solution will be available for no cost throughout 2022. See below for details.

  21. Will GA4 replace Google Analytics?

  22. Google Analytics 4 replaces Universal Analytics and is the next generation of measurement solutions. Standard Universal Analytics properties won’t be processing any new hits after July 1, 2023. We recommend you to switch from Universal Analytics to Google Analytics 4 if you still depend on it.

  23. What is GA4 replacing?

  24. GA4 has replaced Universal Analytics (UA), which was the default option for measuring digital analytics in GA. Google now announced in 2022 that GA4 would be the only choice starting July 1, 2023.

  25. Is Google Analytics really free?

  26. Google Analytics provides the free tools to help you understand customer journeys and increase marketing ROI.

  27. Can I use Google Analytics on any website?

  28. Google Analytics will work with any website. Google Analytics can be used on any website provided that you have the appropriate code snippet installed. No matter if your site is old or not-so-modern, it will work regardless of whether the code snippet was installed on the website. Every website is made of code.

  29. Is Google Analytics better than Shopify?

  30. Shopify Tracks Total Sessions allows you to keep track of your pageviews. But Google Analytics gives more precise information because it distinguishes between regular and unique pageviews. A pageview is any click that a visitor makes to visit a particular page of your website.


Google Analytics is a great tool for eCommerce businesses. It can help you track your website traffic and conversions, understand your customer’s behavior, and optimize your marketing campaigns. However, it is important to do your research before purchasing Google Analytics, as there are many different options available. Make sure to look for trusted reviews and links on our website before making a purchase.

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