How does a Facebook pixel work?

If you’ve ever wondered how those ads for products you viewed on one site end up following you around the internet, the answer is simple – Facebook pixels. In this post, we’ll explain exactly what a Facebook pixel is and how it works to benefit your business.

Facebook pixels are bits of code that allow businesses to track customers as they move from site to site. By adding a pixel to their website, businesses can collect data about which products customers view and whether they purchase anything. This data can then be used to create targeted ads that follow the customer around the internet in an attempt to get them to purchase the product.

While some people find this practice intrusive, there’s no denying that it can be effective. If you’re running an ecommerce business, utilizing Facebook pixels is a great way to increase sales and conversion rates.

How to install a Facebook pixel on Shopify

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising. You can use the pixel to track conversions, optimize ads, and build audiences for remarketing.

To install a Facebook pixel on Shopify:

1. From your Shopify admin, go to Online Store > Preferences.

2. Under General settings, find Google Analytics and click Use different providers. If you don’t have Google Analytics installed yet, then click Install Analytics button first and follow instructions from there. Afterward come back to this step again.3Click Use other providers4 In the Available Providers list, select Facebook Pixel5 Enter your Pixel ID in the corresponding field6 Save changes7 Done! Your Facebook pixel has been successfully installed on Shopify

What data does a Facebook pixel collect?

When it comes to the Facebook pixel, there is a lot of data that is collected in order to create targeted ads. This data includes items such as:

-The browser or device type that was used

-The actions that were taken on the website (e.g. add to cart, checkout)

-The date and time when these actions occurred

-Value of each conversion (this is optional)

All of this data helps to create better targeted ads so that businesses can ultimately make more sales. The facebook pixel shopify integration makes it easy to collect this valuable data without having to do any extra work.

How to use the Facebook pixel for tracking conversions

The Facebook pixel is a powerful tool that can help you track conversions and optimize your Shopify store’s performance. By placing the pixel code on your website, you can track when customers take specific actions, such as adding items to their cart or completing a purchase. This data can then be used to create targeted ads that encourage customers to complete a purchase, or even come back to your store and make another purchase.

There are two ways to add the Facebook pixel code to your Shopify store: through the theme settings or by editing the code directly. If you’re comfortable working with code, we recommend adding the pixel code directly to your theme file. This will ensure that the code is always present on your website, even if you switch themes in the future.

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To add the Facebook pixel code directly to your theme:

1) Log in to your Shopify account and go to Online Store > Themes.

2) Click on Actions > Edit Code from the drop-down menu of any theme.

3) In the Layout folder, click on Theme.liquidto open it in the online code editor.

4) Paste yourpixelcodebeforethetagon line 1 ofyourTheme.liquidfile and click Save .

Why is it important to track conversion data with a Facebook pixel?

As a marketer, one of your main goals is to drive conversions. A conversion is defined as a completed action that you want your customers to take, such as making a purchase on your website or filling out a form.

The Facebook pixel is an important tool that can help you track conversions and optimize your ads for driving more conversions. When someone visits your website and takes an action that you’ve defined as a conversion, the Facebook pixel will fire and send information about the conversion back to Facebook. This information can then be used to show your ad to people who are more likely to convert, which can ultimately lead to more sales for your business.

There are two main reasons why it’s important to track conversion data with the Facebook pixel:

1) You can use the data to optimize your ads for driving more conversions. By understanding which ads are generating converting traffic, you can adjust your ad campaigns accordingly and focus on the ads that are performing well.

2) You can use the data to create custom audiences for retargeting. For example, if you have an audience of people who have visited your website but didn’t make a purchase, you could target them with ads specifically designed to encourage them to make a purchase (such as offering a discount code).

How can I see which actions my customers are taking after viewing my products?

If you’re wondering how customers are interacting with your store after they’ve viewed your products, fear not! The Facebook pixel is here to help. This amazing little tool allows you to track customer behavior on your site, including what products they view and whether they purchase anything.

To set up the Facebook pixel, head to your shopify admin and click on Online Store > Preferences. From there, scroll down to the Facebook Pixel section and enter your pixel ID. Once that’s done, save your changes and you’re all set!

Now that the pixel is installed, it will start tracking customer behavior on your site. To see what data it has collected, simply log in to Facebook and go to the Ads Manager page. Click on ‘Pixel’ in the left-hand menu and then select ‘Event Manager’. From there, you’ll be able to see a list of all the events that have been tracked by the pixel, as well as some helpful insights about each one.

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Are there any benefits of using a Facebook pixel over other similar tools?

When it comes to marketing your ecommerce store, there are a lot of different tools and strategies that you can use. One tool that you may be considering is a Facebook pixel. But what are the benefits of using a Facebook pixel over other similar tools?

First, let’s talk about what a Facebook pixel is. A Facebook pixel is a piece of code that you place on your website. This code allows you to track conversions, remarket to visitors, and create lookalike audiences. In other words, it’s a powerful tool that can help you get the most out of your Facebook ads.

Now, let’s take a look at some of the benefits of using a Facebook pixel:

1. Increased accuracy for tracking conversions: One benefit of using a Facebook pixel is increased accuracy for tracking conversions. With this tool, you can see not only how many people have clicked on your ad, but also how many people have actually taken action after clicking on the ad (such as making a purchase). This information can be extremely valuable in helping you to fine-tune your ad campaigns and ensure that they are as effective as possible.

2. Remarketing capabilities: Another big benefit of using a Facebook pixel is the ability to do remarketing. Remarketing allows you to target ads specifically to people who have visited your website before (but didn’t take action such as making a purchase). This can be an extremely effective way to increase conversions by reminding potential customers about your product or service when they are most likely to be interested in it again.

3 Lookalike audience creation: Finally, one more great benefit of using a Facebook pixel is lookalike audience creation.”Lookal

Frequently Asked Question

  1. How does a Facebook pixel work?

  2. Facebook Pixel uses cookies to track your visitors so that you can contact them later. Also known as Retargeting, You can advertise to visitors who have visited your site, and then use the Facebook Pixel for tracking their behavior when they return to your website.

  3. Why you should install Facebook pixel?

  4. Facebook’s pixel data ensures that your ads reach the right people. You can increase your Facebook ads conversion rates and improve your ROI. You should download the Facebook pixel even if Instagram or Facebook ads are not yet used.

  5. How do I get the pixel code for Facebook?

  6. What is the best way to find your Facebook Pixel ID? The Ads Manager contains your Facebook pixel ID. Navigate to the menu and then click Pixels under Measure and Report. This dashboard will display your Facebook Pixel ID if you have already created it.

  7. Where do I put the Facebook pixel code on my website?

  8. The pixel base code should be copied. Locate the header section of your website or the template for it in the CMS. Copy the base code to the bottom of your header, right above the closing tag.

  9. Why did Shopify get rid of kit?

  10. Shopify shutting Kit down. Although there are many reasons, Shopify is closing Kit. We believe Shopify’s opportunity costs are the most important. Kit and Ping are both cool, but merchants who used Kit found the functionality to be lacking.

  11. How do I know if my Facebook pixel is working?

  12. Go to your site and load a page. Next, go back to Ads Manager’s Pixels tab. In the upper right corner next to Details it should contain a green dot that will indicate when the pixel last became active. To be certain, you can use the Facebook Pixel Helper Chrome extension.

  13. What is the difference between Facebook pixel and Google Analytics?

  14. Facebook Pixel and Google Analytics: Domain. While Google Analytics gathers data from various channels, such as Organic Traffic and Paid Ads and Social Media platforms, Facebook Pixel is focused on paid ads (Facebook or Instagram advertisements).

  15. How do I know if my facebook pixel is working?

  16. Click on the Pixel Helper icon to navigate to the website you want. This popup will show you which Pixels have been found and whether or not they loaded successfully.

  17. Does Shopify have Facebook pixel?

  18. Shopify will add a Facebook Pixel to track certain events, like when customers view a page. Facebook data sharing provides more details on data-sharing events with customers.

  19. What are two benefits of Facebook pixel?

  20. A Facebook pixel allows you to track and analyze your audience’s online behavior. You can then tailor your ads to suit their interests, personalize future offers and increase revenue with your marketing strategies.

  21. Where is the meta pixel code?

  22. You will first need the Pixel’s basecode before you can install it. This can be found in Ads Manager > Events Manager.

  23. How do I add a pixel to my ad account?

  24. 1. Connect the Pixel to the Ad Account. You can find Pixels in the menu at the top of the left column. Click on the Connected Assets button to find your pixel. Select Add Assets if your ad accounts isn’t listed. If it is, then you are good to go! To connect to the pixel, select your ad accounts.


When it comes to Facebook pixels, there are a lot of things that go into making them work. However, at the end of the day, it all comes down to one thing: getting people to take action on your website. And, while there are a lot of ways to do that, the Facebook pixel is definitely one of the most effective.

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So, if you’re looking to get more people to take action on your website, make sure you’re using a Facebook pixel. It’s an incredibly powerful tool that can really help you boost your conversion rate.

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